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    <loc>https://www.straightforwardconcepts.com/about</loc>
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    <lastmod>2019-09-25</lastmod>
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      <image:title>About Us</image:title>
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      <image:title>About Us</image:title>
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      <image:title>About Us</image:title>
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      <image:title>About Us</image:title>
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      <image:title>About Us</image:title>
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  <url>
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      <image:title>Publications on Applying Advanced Data Science - Uplift framework for improved prospecting</image:title>
      <image:caption>bank administration institute</image:caption>
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      <image:title>Publications on Applying Advanced Data Science</image:title>
      <image:caption>nielsen insights</image:caption>
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      <image:title>Publications on Applying Advanced Data Science</image:title>
      <image:caption>applying advanced analytics to drive outcomes in healthcare marketing</image:caption>
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      <image:title>Publications on Applying Advanced Data Science</image:title>
      <image:caption>next generation strategies and tactical recommendations to drive profitable growth</image:caption>
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      <image:title>Publications on Applying Advanced Data Science</image:title>
      <image:caption>applying advanced analytics to drive outcomes in healthcare marketing</image:caption>
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    <loc>https://www.straightforwardconcepts.com/dimitar</loc>
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    <lastmod>2019-09-27</lastmod>
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      <image:title>Dimitar Antov, Managing Director</image:title>
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      <image:title>Dimitar Antov, Managing Director</image:title>
      <image:caption>handbook on practical applications of data science in driving profitable growth and outsmarting your competitors</image:caption>
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    <loc>https://www.straightforwardconcepts.com/services</loc>
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    <lastmod>2019-09-25</lastmod>
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      <image:title>Develop &amp; Implement Business Strategies</image:title>
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      <image:title>Develop &amp; Implement Business Strategies</image:title>
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      <image:title>Develop &amp; Implement Business Strategies</image:title>
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      <image:title>Develop &amp; Implement Business Strategies</image:title>
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  <url>
    <loc>https://www.straightforwardconcepts.com/home</loc>
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    <priority>1.0</priority>
    <lastmod>2019-09-25</lastmod>
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  <url>
    <loc>https://www.straightforwardconcepts.com/case4</loc>
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    <lastmod>2019-09-27</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59948f9917bffc3f808782d0/1567442139419-11HOPH8OCEMDWIC3HVZ3/store+trading+areas</image:loc>
      <image:title>Predictive Model Scoring at Individual Level and Geo Aggregations - Custom geo-fencing around individual stores</image:title>
      <image:caption>Aggregating households to custom trade areas</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59948f9917bffc3f808782d0/1567442946269-JID3RDCB9QV3SX078KWM/new+locations+derived</image:loc>
      <image:title>Predictive Model Scoring at Individual Level and Geo Aggregations - custom geo fencing for new store openings</image:title>
      <image:caption>Extrapolate aggregate demand from individual households</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59948f9917bffc3f808782d0/1567401960133-4060HIX5HUCVCX35IGQT/Retail+sales+of+food+and+beverage</image:loc>
      <image:title>Predictive Model Scoring at Individual Level and Geo Aggregations</image:title>
      <image:caption>center of store vs perimeter sales</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59948f9917bffc3f808782d0/1567402433418-HG7M5YFDR9BYS9SX2KEW/store+clusters</image:loc>
      <image:title>Predictive Model Scoring at Individual Level and Geo Aggregations - Market classification</image:title>
      <image:caption>projecting proprietary segments onto individual stores</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59948f9917bffc3f808782d0/1567442039322-17CRASM0OEI8B46M200F/Store+performance+quadrants</image:loc>
      <image:title>Predictive Model Scoring at Individual Level and Geo Aggregations - Store performance clusters</image:title>
      <image:caption>Location performance against demand quality scores</image:caption>
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  <url>
    <loc>https://www.straightforwardconcepts.com/case1</loc>
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    <lastmod>2019-09-27</lastmod>
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      <image:title>Ensemble Clustering for Customer Segmentation - white-space opportunities</image:title>
      <image:caption>creating profit pools in the market</image:caption>
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      <image:title>Ensemble Clustering for Customer Segmentation - migration matrices</image:title>
      <image:caption>segments outflow and inflow as number of clusters increase/decrease</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59948f9917bffc3f808782d0/1567197379763-1NC7PTRSXU1NEYGXPBH7/prioritization+of+benefits</image:loc>
      <image:title>Ensemble Clustering for Customer Segmentation - prioritization of benefits</image:title>
      <image:caption>Statistical techniques allow to map benefits to segments</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59948f9917bffc3f808782d0/1566948124061-8IPG6QJAZ78Y0L17VSCZ/case1_1t.png</image:loc>
      <image:title>Ensemble Clustering for Customer Segmentation - how to produce stable and robust segments</image:title>
      <image:caption>clustering is a form of unsupervised learning</image:caption>
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  <url>
    <loc>https://www.straightforwardconcepts.com/contact</loc>
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    <lastmod>2024-02-12</lastmod>
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  <url>
    <loc>https://www.straightforwardconcepts.com/case3</loc>
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    <priority>0.75</priority>
    <lastmod>2019-09-27</lastmod>
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      <image:title>Artificial Intelligence Algorithm for Attrition - datatables merge</image:title>
      <image:caption>data management technique</image:caption>
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      <image:title>Artificial Intelligence Algorithm for Attrition - Data processing and dimensionality reduction</image:title>
      <image:caption>data mining and data reduction prior to modeling</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59948f9917bffc3f808782d0/1567363179496-YEE3CREI4TETLA78F0LS/master+dataset</image:loc>
      <image:title>Artificial Intelligence Algorithm for Attrition</image:title>
      <image:caption>merged dataset harmonized for data analysis</image:caption>
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      <image:title>Artificial Intelligence Algorithm for Attrition - grid search cross validation and model calibration</image:title>
      <image:caption>Machine learning methods for model building</image:caption>
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      <image:title>Artificial Intelligence Algorithm for Attrition - overall and random rate performance of predictive model</image:title>
      <image:caption>Model yields extremely high levels of precision in the CRM database</image:caption>
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      <image:title>Artificial Intelligence Algorithm for Attrition - Dynamic CRM database scoring schedule</image:title>
      <image:caption>Dynamic assignments of segments are superior to static segments</image:caption>
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      <image:title>Artificial Intelligence Algorithm for Attrition - Scorecards built using artificial intelligence</image:title>
      <image:caption>Dynamic assignments improve customer scorecards</image:caption>
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  <url>
    <loc>https://www.straightforwardconcepts.com/case2</loc>
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    <lastmod>2019-09-27</lastmod>
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      <image:title>Machine Learning for Estimating Drivers of Demand - Machine Learning techniques applied to identify drivers</image:title>
      <image:caption>statistically derived drivers of consumption</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59948f9917bffc3f808782d0/1567358953206-OBNOSHD36GUMH2FC7GNY/case2_4t.png</image:loc>
      <image:title>Machine Learning for Estimating Drivers of Demand - Simulation interface</image:title>
      <image:caption>what-if scenario planning</image:caption>
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      <image:title>Machine Learning for Estimating Drivers of Demand - data merging and aggregation</image:title>
      <image:caption>harmonizing datasets through data wrangling</image:caption>
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      <image:title>Machine Learning for Estimating Drivers of Demand - Improvement operating plan</image:title>
      <image:caption>Understanding per capita differences across states</image:caption>
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      <image:title>Machine Learning for Estimating Drivers of Demand - over &amp; underperforming regions</image:title>
      <image:caption>per capita sales trends</image:caption>
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    <loc>https://www.straightforwardconcepts.com/careers/dataanalyst</loc>
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    <lastmod>2024-03-19</lastmod>
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